Why Influencer Marketing Works
Like many people, I started spending more time on Instagram during COVID—and, admittedly, I got sucked in. What began as casual scrolling quickly turned into genuine interest in the lives and content of influencers. Two of my favorites are Daryl-Ann Denner and Krista Horton. Both started out as lifestyle influencers who shared fashion finds, family updates, and home décor ideas. Over time, they built loyal followings through consistent engagement, authenticity, and brand collaborations. After years of promoting other brands, they leveraged their platforms and audiences to launch their own businesses, which felt like a natural next step for them. One thing I’ve noticed about this type of marketing is how personal it feels compared to traditional advertising. Instead of being sold a product by a faceless company, I’m seeing it used in everyday life by someone I already follow and trust. These influencers don’t just advertise—they share—and that makes a huge difference. Their abilit...